Archive for February, 2009
How To Choose And Join The Best Fashion Design School
February 28th, 2009 | 
Author: Fashion design is an upcoming career which is authenticated by many universities. You get a proper degree for it. Fashion design is not an abstract thing, it needs appropriate training and necessary acquaintance with the work required from a fashion design school. A fashion design school can be understood as an institution where people become skilled at creating exclusive designs with fabrics.
Choosing the right place.
There are several factors associated in choosing your future career institute. Same holds in case of a fashion design school. In the recent times, India has seen so many fashion design schools, that you can not take each one of them on similar grounds. These vary in their reputation, fee structure, course structure etc just as you would do in case of your engineering or medicine schools. Before joining a fashion design school, one needs to take care of the following things. Firstly, think on your area of specialism in the fashion world.
To a common man, fashion might seem a piece of cake, but actually it has many branches associated to it. After deciding, look for the fashion design school offering it. Secondly, find out the facts like location, course offered, fee structure, degree level, placements and the total cost associated. There is a difference between the fee structure and the total cost required.
Fashion being a practical thing, inculcates huge cost of accessories and fabrics. Thirdly, collect all information and make a list of all the fashion design schools. Apply to them, check out id there are any scholarships or merit distinction. There can be different criteria for admission to different fashion design schools. Lastly, also try to check these institutes personally. After receiving responses to your applications, start considering the best ones.
How to get your foot into the door?
Getting into a fashion design school requires as much work as would been have been for an engineering college. To get an idea of the essential work that needs to be done in a fashion design school, you should talk to the people who are already in this industry for years. The first step towards fashion is the skill of being able to draw it on a piece of paper. Many people might wonder that art and fashion are two different things. Without the drawing, fashion is an abstract thing.
You need the aptitude to outline your ideas on a piece of paper, to communicate it to other people before developing it actually. The very basic requirement of your portfolio depends upon your designs. After that, to make samples of your complete work, you should be able to sew yourself. You will also need a basic knowledge of the use of computers for using several fashion design software’s. You might also need references of your mentors in order to find work in large fashion houses.
As we know that a fashion design school is just like a normal school, so getting good grades is also very important. And then you finally see yourself at a fashion design school, you will gain knowledge of many innovative things new marketing tools and fashion design software’s.
Posted in 
Tags: Fashion Clothes – Fashion Advice UK
Human beings have always been ruled by the ardent desire to look attractive and beautiful. The clothing style keeps on changing. People tend to experiment various things to look attractive. But these experimentations cost them a lot. Fashion clothes are generally elucidated as clothes that are in fashion or are trendy. These clothes are loved both by the youths and the grown ups.
The trend of clothing keeps on changing. Sometimes jackets are in demand whereas there are times when pullovers become a craze. This shows that people like to experiment everything to make them attractive. This phenomenon has been persistent in every age. People in every age have experimented various styles of clothing to look trendier. However, these days there are wide array of fashion options. Nowadays, people incorporate different looks like retro, hip hop and street wear etc. The passion for flaunting off and using different combination to enhance the personality has become obvious. Terms like retro wear, hip hop etc. have categorized the trends and fashion of the people.
Fashion designers have plunged into this arena to produce fashionable clothes at regular intervals. To meet the demands of their customers, the designers keep on producing high quality and affordable clothes. They understand the taste and style of the people. This enables the consumer to keep pace with the changing trends. The lingeries have obviously created the desired impact on the fashion community. The lingerie depends on the personal choice of the people. They are available in various patterns that range from sexy to practical.
Lingerie like other casual clothes has styles in craze for various seasons, that offers woman the choice of colors and styles. Lingeries are available in all shapes and sizes to enable the women explore their sensuality. However to find plus size lingerie can be a difficult endeavor. But with the advancement of garment industry, such dreadful concerns of fat woman have vanished. As such fat woman can also look seductive and beautiful with plus size lingerie. The lingerie has to be comfortable and should clasp the body without harming the skin or flesh. High quality lingerie would help you to enhance your body shape and personality.
Designers are greatly fixing their attention to the sexy plus size lingerie to provide better collection for bulky woman. It is really very discouraging to search the stores for plus size lingerie. Every woman has a desire to look sexy and beautiful. Plus size woman would no longer have to purchase the leftovers. Many shops have cropped up these days that specialize in manufacturing seductive lingerie for all sizes of woman. There are endless options to make yourself look sleek and sexy no matter what your size is. The lingerie gives women a sense of joy as they can look attractive and beautiful. It gives them an opportunity to add sex appeal to their looks. This boosts their confidence and enhances their overall personality.
However before purchasing lingerie find out which style and design of lingerie would enhance the body features. The style of lingerie should add to the positive features. Well chosen clothes would drape well and enhance your figure. One should carefully choose a garment that suits one body and attitude without just blindly following the fashion trends. It’s not always possible that the clothes that are showcased by the models are the most appropriate ones and would suit everybody. Different people have different physical stature and vital statistics. Thus, it’s important to be extra cautious while buying the fashionable garments.
However, fashionable clothes come with high price tags. But the online shopping stores come to solve all your concerns. The fashion clothes in UK are of top quality and have stylish designs. Many portals feature clothes from a variety of fashion houses and designers. Apart from the clothes they also provide various fashion accouterments and paraphernalia. The users can select the fashion clothes and accessories that add style and beauty to their personality.
Industry Spotlight: Christine Wang, Supervisor of International Marketing Department at Sony Music Entertainment China
During my recent trip to China for the Music Matters conference in Hong Kong, I met up with Christine Wang in Beijing. Ms. Wang started in the music business as a MusicDish intern in 2007 and went on to rise up the music ranks to Supervisor of International Marketing Department at Sony Music Entertainment China. Her insights and experiences gained working Sony’s international roster in China should be of interest to anyone considering breaking into its music market. (see also Music Matters – A Window Into The Asian Music Market)
[EDF] So let’s start with the basics. What are your department’s [International Marketing Department] primary responsibilities?
[CW] Our department is responsible for everything related to international repertoire, including publishing, production, press releases, marketing, promotions, events, and strategic marketing. It is all focused on promoting international artists on Sony Music’s roster in Chinese territory.
[EDF] And what are your specific functions as department supervisor?
[CW] My functions include everything above, with a focus on production, preparing all press releases, artist/album information and artist promotions across all media platforms. In addition, while we have a digital department, I am also responsible for online marketing as well as over ten artist global websites plus Sony Music official site updates. In short, we are a small version of a label, except for the A&R function.
[EDF] Right, your roster is given to you. But what a roster I must say! What are some of the artists/projects that you have worked on this year so far?
[CW] The releases I’ve worked on this year include Dido – Safe Trip Home, Pink – Funhouse, Oasis – Dig Out Your Soul, Beyonce – I Am.. Sasha Fierce (2CD), Celine Dion – My Love: Ultimate Essential Collection (2CD), Westlife – Karaoke DVD, John Legend – Evolver, Britney Spears – Circus, Christina Aguilera – Keeps Gettin’ Better – A Decade Of Hits, Il Divo – The Promise, Sarah McLachlan – Closer: The Best Of Sarah McLachlan, The Fray – The Fray, David Archuleta – David Archuleta, David Cook – David Cook, Kelly Clarkson – All I Ever Wanted, and Michael Jackson 4 album re-releases (The Essential Michael Jackson, Thriller, Off The Wall, Invincible)
[EDF] The biggest star in that list is Michael Jackson, who passed away very recently. How did the Chinese media react to his death? And what was it like for you as the media’s main intermediary for the story?
[CW] Yes, Michael Jackson’s death had a huge impact on us. Do you know how I found out about his death? The news was announced around 3 AM Beijing time. I still clearly remember that morning. I was waken up by a phone call from a media outlet requesting his album information.
The Chinese media was so shocked by Michael Jackson’s death. Early morning radio shows did features on him, print and internet all wrote positive reviews on his life and career. By noon, there were already programs dedicated to him on TV. So it was really widely covered and lasted for a couple of weeks. There are still TV programs rotating Michael Jackson’s stories every day. Our department provided as much as information we could to the public, including sending out press release and audio/video content to support the media’s coverage.
[EDF] The artists you work on are some of the biggest names in the music industry. So what works in reaching your chinese audience: radio, TV, print, web?
[CW] For international artists, the web naturally offers the most information, followed by radio and print. In the case of radio, despite the dominance of domestic repertoire, stations love to play the newest western music and they’ll rotate a single quite often in the first two weeks, generally. Some radio stations even follow the US or UK charts.
But with respect to the artists that attracted the most media attention: Beyonce, Britney Spears, Celine Dion, Christina Aguilera and Kelly Clarkson. They all enjoyed good levels of print coverage, which also serves an important role in reaching our audience.
In regards to TV, there’s very limited coverage for international content.
[EDF] People are surprised when I say, “Chinese people don’t like Western music.” Of course, it’s not that they don’t like Western music, but we in the West tend to assume they do. So I use the phrase to drive a point: international repertoire represents a sliver of the overall chinese market.
[CW] Yes, the international repertoire represents a very small portion of the overall Chinese market. The domestic repertoire is very dominant. However, Chinese consumers do like big names and established pop/ R&B artists, such as Britney Spears, Christina Aguilera, Backstreet Boys, Westlife, Celine Dion, Barbra Streisand, Dido, Beyonce, Avril Lavigne, and Michael Jackson, of course. In more recent years, rock bands and hip-hop artists have been gaining popularity. In terms of sales, though, major Chinese pop stars seem to attract a broader audience.
[EDF] How difficult is it to create awareness around a new project?
[CW] It is relatively easy to create awareness on a new project for a globally established artists. However, the difficulty is in broadening the audience beyond their existing fanbase, or, even more challenging, breaking in new artists. Ten years ago, the domestic repertoire market was not very well developed. There weren’t nearly as many pop stars as today. Most of the artists you’d hear of would be from Taiwan, Hong Kong or the West.
But over the past ten years, the Chinese domestic market has grown dramatically. More people are paying attention to the domestic repertoire now. This is particularly true for those with language barriers — in other words, most Chinese — who are being offered an ever-growing number of opportunities to enjoy Chinese music instead of being “forced,” out of a lack of choices, to listen to western music.
Many assume that because the market is more open than before and young people have more foreign experience through higher education, there would be a larger amount of people enjoying western music. And while It’s true that more people appreciate western music today, at the same time there are many new ways to access information and music. These people are innovative and creatively discovering unknown music. The chinese youth is more active than ever before and are finding their own cultural identity through music.
The Chinese media market is generalized and complicated; unlike the U.S. market which is fragmented along genres and lifestyles, such as, Disney Radio for pop music and The Source for hip hop. The lack of niche media markets in China makes it difficult to know which consumers you are reaching through a media outlet. This makes it particularly challenging to break new artists. For the people who like western music but cannot find a great music platform to know what is new, they tend to stick to the established names, which makes this small group of people very loyal to the artists, such as Celine Dion and Dido.
To add to the point about media, people working in the industry tend to have a preference for Chinese music. Therefore, DJs tend to play Chinese music more often and journalists are more likely to cover Chinese artists they know, rather than spending the time learning about what’s new in western music market. In order to create greater awareness among media and the consumers, education still has a long way to go.
[EDF] The key point I retained is that China is a very challenging market, in large part because it is still on a path of development, from a copyright regime to supporting creativity. There is no question that the Chinese music industry and consumers will become increasingly sophisticated over the next decade. The question is how to position oneself to be able to play
a role in that development.